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New Covington Clothing Brand Featured Online

TK's Misfit Genius is a new graphic T-shirt, lifestyle brand that chose an unlikely location to match its name. Soapbox Cincinnati profiled the new business:

Part hip graphic tee design company and part values-driven lifestyle brand, MMCG experiments with the notion that fashion can be about more than aesthetics. One shirt, for example, features the words "Byootefel Luhvle," or "Beautiful Lovely," in a script typeface.

The company's young founders understand that people who see things differently than others often see themselves as misfits. Only by embracing their authentic selves can they unleash their own geniuses.

"Modern Misfit Classic Genius is an inspirational brand that uses design as a main avenue to inspire people to embrace the misfit and become the genius," says Matheny, who graduated from Thomas More with a graphic design degree in 2012.

Full story: Soapbox Cincinnati