Pop-Up Retail Shops in Covington: A Symposium
Some of the country's leading experts in pop-up retail will descend upon Covington for a free symposium planned in July.
The Covington Pops Symposium: Big Talk, Small Talk will focus on pop-up retail, a current trend of opening short-term sales spaces. Typically these shops will "pop-up" one day and then disappear anywhere from one day to several weeks later.
The goal is to build up interest by consumer exposure and to create pedestrian activity in the urban core.
The symposium is an effort of Renaissance Covington, the non-profit based inside City Hall that is designed to promote Downtown.
"The diversity of the speakers and their experiences provide us the opportunity to learn from national best practices as well as identify ways to bring more energy into the area," said Katie Meyer, manager of Renaissance Covington.
Speakers include Lisa Frisch of the Portland Business Alliance, Michael Forsythe of the Detroit Economic Growth Corporation, and Griffin Van Meter of Kentucky for Kentucky, best known for their "Kentucky Kicks Ass" marketing campaign.
The symposium looks to build on Covington's first pop-up event, the Make Covington Pop initiative launched last Christmas.
The event targets property owners looking to utilize their available space through innovative engagement, budding entrepreneurs looking for opportunities to try on the retail lifestyle, and makers looking to test out "bricks and mortar".
$10,000 was awarded to the event by the Carol Ann and Ralph V. Haile/US Bank Foundation.
Those interested to attend can register here http://bigtalksmalltalk.
Covington Pops Symposium: Big Talk Small Talk
When: July 11, 1-5pm
Where: AEC, 27 West 7th Street, Covington, KY
Questions: Katie Meyer, [email protected]