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Three Local Firms Launch New Venture for Marketing Lawyers

Three local marketing and public-relations firms have entered into a joint venture to provide marketing and PR services exclusively for lawyers and law firms in the Greater Cincinnati and Northern Kentucky area.

The three firms -- Marketing with Class, Strategic Advisers, and Three Point Marketing --  launched the new firm -- Barrister Marketing Group -- on September 22.

“By providing strategic marketing, communications, and public relations strategy and implementation to law firms and lawyers — along with branding and communication strategies —  Barrister Marketing Group provides a holistic solution that helps firms attract new clients, retain existing clients, and grow referral sources,” explains Michelle Class, one of the founders of the company.

“Based on our expertise as marketing and PR professionals and recent conversations we had with lawyers, we realized that law firms have a unique need for professional marketing services tailored to their audiences and that the need wasn’t being met in the Greater Cincinnati market,” said Class, who also operates Marketing with Class, based in Fort Thomas.

Jay Fossett, a lawyer in Kentucky and Ohio for more than twenty-five years and a principal of Strategic Advisers, a public-relations and digital-media firm in Fort Mitchell, said many marketing and PR firms don’t understand the specialized marketing needs of law firms.

“Working in large law firms in Cincinnati and my own small law firm in Northern Kentucky, I recognized a strong need for marketing, websites, social media, and PR services aimed solely at and tailored specifically for the legal professional,” Fossett said.

“Our firm understands the unique issues that law firms face when they market their services and we ensure these firms comply with all state Supreme Court or Bar Association rules and regulations dealing with marketing and advertising.”

Jodie Binning, the third founder of the company, stated that Barrister Marketing will focus all of its energies on providing marketing services to only lawyers and law firms.

“As most professionals know, whether it’s the medical or legal profession, it’s very difficult to be a generalist in today’s world,” said Binning, who also operates Three Point Marketing, based in the Cincinnati suburb of Anderson, Ohio. “The same goes with marketing. The Barrister Marketing Group specializes in serving one and only one segment: the legal profession.”

Collectively, the founding members of Barrister Marketing Group represent more than 60 years of experience in the fields of marketing, public relations, and law.

Barrister Marketing Group provides law firms with traditional communications services, such as public relations, marketing strategy and implementation, crisis and reputation management, marketing collateral, business development, branding, and advertising.

The company also provides digital communication services, such as website design and development, social-media strategy and execution, SEO and local search, online content development, email marketing, video production, and pay-per-click advertising.

-Staff report