Got a Pop Up Idea? Deadline Approaches for Covington Retail Project
Mon, 10/27/2014 - 08:23 RCN Newsdesk
Want to try out your big idea on a smaller scale?
Open up a pop-up shop in Downtown Covington during the holidays. Three shops last year sold more than $23,000 in merchandise.
Renaissance Covington, the City Hall-based non-profit charged with promoting and fostering a healthy downtown, is seeking creative and innovative proposals for diverse pop-up retail ventures.
The shops will be located at Eighth Street & Madison Avenue inside the former downtown Frisch's location. The shopers will be open from November 29 through December 20.
Individuals or teams can submit their proposals.
In each of the two previous years, at least one pop-up shop went on to become a permanent store.
Applicants may submit more than one proposal. Applicants may represent a for-profit or non-profit organization. Key criteria for selection are: innovation/creativity, business preparedness, and space activation/design quality. Participants are subject to all applicable United States federal, state and local laws and regulations. Applicants must be in good standing with the City of Covington and proposed business uses may not be in violation of the City of Covington’s Zoning Code. Applicants must be a registered business entity and have an occupational license.
Make Covington Pop is an initiative of Renaissance Covington, a non-profit organization aimed at revitalization of Covington’s urban core. Make Covington Pop launched in November of 2012 with two pilot pop-up shops on Pike Street in Covington: The River City News Café and Vintage Goods and Designs (later to become District 78). In 2013, three pop-up shops opened at 638 Madison. Those pop-ups, Uncorked Covington, Tarantino Designs, and Kelley’s Kloset, cumulatively had over 750 visitors and $23,000 in sales in the four weeks they were open. The shops launched in coordination with holiday activities in the urban core including programing every weekend leading from Black Friday through Dec 20th. This year we look forward to continuing to grow and build on the holiday pop-up retail program with a new and unique open space at 801 Madison Avenue. The space will become one market place with various shops. Depending on the needs of the applicants, the space may fit five or more shops.
Goals and Selection
Although Covington continues to see positive growth downtown, including but not limited to the Hotel Covington, the riverfront development plans, the Gateway Community and Technical College urban campus, new residential developments on Pike Street, there are still vacant storefronts and buildings in need of activation. Goals of “Make Covington Pop” include:
-Creating pathways for entrepreneurs interested in further developing business concepts
-Creating a stronger retail presence in the urban core-Activating vacant storefronts in areas to develop a sense of vibrancy, safety, and economic health-Showcasing opportunity in small creative business ventures
-Developing relationships with property owners
-And creating a stronger destination in order to support the downtown business community as a whole Criteria, Selection Process & Project DevelopmentThe intent of this project is to be as flexible as possible and to foster the greatest opportunity for innovation and creativity. Applications will be selected based on, but not limited to, the following criteria:
-Innovation and creativity of business concept, product, and/or presentation
-A thoughtful business plan/approach and demonstration of ability to manage project
-Activation of the storefront and influence on street-level experience All applications will be reviewed by the Design Committee of the Board of Directors of Renaissance Covington and will be presented to the full Board of Directors for approval. The Board of Renaissance Covington, Inc. consists of a variety of downtown stakeholders including business owners, property owners, residents, and real estate professionals. For questions or discussions, please “like” Make Covington Pop on Facebook and post questions there so that all participants may receive equal information.
Space, Information Session, and Timeline
Physical space provisions and expectationsRenaissance Covington in partnership with the property owner at 801 Madison, will make adjustments to bring those spaces to minimum building code requirements. The layout is open and flexible but we expect to incorporate 4 or 5 shops within the space. See addendum A for schematics. The spaces have no furniture or fixtures. Only two spaces have a street level window and participants will be offered the front spaces based on their consideration of the street-level experience in their application. All signage/window design must comply with the Zoning Code of Ordinances Section 10.13 regarding window signage. The selected participants will be asked to pay $200 rent for the full month. This includes electricity and internet access. Participants MUST be open every Friday 4pm-9pm and Saturday 11am-7pm minimum. They may be open as many additional hours as desired.
Want to apply? Click Here
Photo: Display at Uncorked in Covington at last year's pop-up event/RCN file