Covington-Based Start-Up Acquired by Florida Company
OneUp Sports ("OneUp"), a mobile sports platform, announced Thursday the acquisition of Tixers, the intermediary ticketing outlet that has redefined the way that teams connect with season ticket holders, fans and businesses.
Tixers was one of the start-up companies that grew out of UpTech, the Covington-based informatics company accelerator.
The merger combines OneUp's innovative team and league app platforms with Tixers dynamic ticket exchange platform that allows fans to swap unusable tickets for credit that can be redeemed for future sports and entertainment events.
Tixers combines a web-based and mobile platform with innovative approaches to create efficiencies and liquidity for sports teams, businesses, fans and ticket markets. The company has a credit-exchange solution allowing ticket holders to instantly receive value for unusable tickets that can be redeemed for tickets to future events without having to negotiate with third parties or physically deliver the unusable tickets. The Tixers technology will provide OneUp's team app platform with another core revenue generating feature while delivering a valuable ticketing service to fans that utilize OneUp's affiliate and league products.
OneUp has already successfully integrated its proprietary team app platform with professional franchises including the Washington Redskins of the National Football League; Los Angeles Lakers, Los Angeles Clippers and Toronto Raptors of the National Basketball Association; and Toronto Maple Leafs of the National Hockey League. In addition, exclusive licensing partnerships have been established with professional sports governing bodies that include the NFL, NBA, NHL, MLB, NASCAR and PGA Tour to offer OneUp live-play, social sports, 2nd screen game experience called "Connect".
"We are thrilled to have Tixers join the OneUp family to further bolster our mobile fan engagement platforms," said Daren Trousdell, CEO of OneUp Sports. "The revolutionary and progressive Tixers ticketing platform will provide an enhanced ticket experience for the fan bases of our partners and affiliates."
"The Tixers team is definitely excited to join forces with OneUp," explained Alex Burkhart, Founder & CEO of Tixers. "We look forward to continuing to expand our unique ticket trading model that has the potential to revolutionize the ticketing landscape that exists today."