Popular Street Artist to Display Works in Covington
Covington-based branding firm BLDG has announced the dates for Cash For Your Warhol: Fund Your Startup!, an exhibition exploring the intersection of art, money and entrepreneurship by conceptual artist and photographer Geoff Hargadon. The show opens on September 10 during the UPSTART festival with a guest lecture by Hargadon at 6:30 p.m. followed by the opening party from 7:00 – 10:00 p.m.
A wealth management advisor by day and stealthy street artist by night, Hargadon is the genius behind Cash For Your Warhol (CFYW), a street art campaign begun in response to the financial crisis of 2009. Installations in Boston, Miami and New York City re-appropriated bandit signs announcing ‘Cash For Your Gold’ with quirky messages such as “Cash For Your Warhol – Higher Prices – Lower Fees! – 617-553-1103” or “Cash For Your Warhol – Free Authentication Services!” The elaborate prank gained him international acclaim and served as poignant commentary on the consumption and commodification of art.
Fund Your Startup! is an extension of the CFYW campaign and focuses on the entrepreneurial ecosystem in Cincinnati and Northern Kentucky. In partnership with BLDG, a guerilla style street campaign, complete with messages proclaiming ‘Fund Your Startup!’ will pop-up throughout the region on advertising campaigns, billboards and public installations prior to the event. The actual gallery show will feature limited edition signs, stickers, photography and a newly published print release.
“Through my relationship with BLDG, I've learned about the business environment in Covington and the region. Separately, for some time I've been interested in the intersection between art and money, which is, broadly speaking, what CFYW is about," said Hargadon. "It's an awkward relationship at times, and in some ways similar to the way entrepreneurship and money co-exist. I will be creating new work that links these three things: art, entrepreneurship, and money, hopefully in a way that invites both laughter and head scratching.”
The friendship with BLDG began five years ago when Hargadon accidentally stumbled upon BLDG after attending a London Police exhibit.
“I met the late Mike Amann and his wife Lesley. We discussed CFYW, did a print collaboration and put some signs around town. Since then, I’ve grown to deeply admire what BLDG does, where it fits within the community, and what it does for art and artists. I am looking forward to returning and sharing some of the new directions in which CFYW has been heading recently," said Hargadon.
“We are thrilled to announce this exhibition and its opening during UPSTART. Hargadon is a renaissance man who seamlessly walks the line between business and fine art. At BLDG we’re developing a new model for arts sustainability. It’s through a collaboration like this where we can explore ideas, challenge perceptions and playfully expose the dynamics between art, business and money," said Cate Becker of BLDG.
Cash For Your Warhol, was featured by Société Perrier at Pulse Miami in 2011, was the subject of a solo exhibition at Montserrat College of Art in 2010, and has been collected by a number of collectors and institutions, including the Andy Warhol Museum in Pittsburgh, MIT List Visual Arts Center in Cambridge, and the Hood Museum of Art, Hanover NH.
For more information, visit www.cashforyourwarhol.com.
Staff report/Image provided