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Giant Mural at Kroger Shows Love for the Cov

The Kroger grocery store location on Madison Avenue in Covington continues to improve its appearance.

In late 2015, the store underwent a nearly-$800,000 renovation inside. On Thursday, its outside also got some love.

Some "Love the Cov", in fact.

That's the name of the new mural being installed across the building that was constructed in the early 1980s. Covington-based creative firm BLDG created the mural and based its storybook style and imagery on important elements that give the city its reputation.

"It's a collage of images that tell a story, and a larger story that we're trying to tell is that community exists in different ways," said BLDG partner Leslie Amann. "There's a lot going into who we are and what we are."

SEE PREVIOUSLY: Editorial: In 2016, Covington Kroger worth visiting again

The mural contains references to the now-famous Goebel Goats, who led a well-documented escape in the spring, and an old Victorian house, and a diverse collection of people. "We wanted to capture what Covington is, the history of Covington, and that quirky aspect that makes us who we are," Amann said. "We felt that was super important." 

The style captures the attitude of Covington, she said. 

The "Love the Cov" mural is the fifth mural commissioned in the local area by the Cincinnati-based grocery giant. The corporation intends to engage with the local community where it operates through these artwork commissions and for this project, neighbors, customers, city leaders, and artists participated in the discussions leading up to the mural's installation.

According to a news release from Kroger, the inspiration is that Covington is unique and not Cincinnati, and the idea is, "Covington is home, come on in!"

The Futuro (spaceship) house, Ascent, the Heron Fountain, and other iconic images are part of the display. 

Kroger approached BLDG to do the work.

"This is what we proposed to them, entering into the world of artwork and making the store more relevant in the community," Amann said. BLDG's Jarrod Becker illustrated the mural and Ludlow artist Kevin T. Kelly is helping with its creation.

The project is expected to take four to six weeks to finish with an unveiling planned for the end of September.  

Written by Michael Monks, editor & publisher

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