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As WNKU Nears End, WVXU Adds Similar Format on Digital Station

Fans of WNKU will be happy to know that WVXU is adding an adult album alternative music format to its digital lineup.

Northern Kentucky University's Board of Regents voted unanimously this week to sell the 32-year old WNKU after several years of subsidizing it to the tune of more than $4 million. Christian Broadcasting will begin programming 89.7 FM and WNKU's other signals, but the university will still own the famous call letters.

The Cincinnati and Northern Kentucky radio market will not be without the AAA format, though.

WVXU, the Cincinnati NPR affiliate, announced that it will launch "XPoNential Radio", an alternative music service from WXPN in Philadelphia. It can be found on 91.7 WVXU-HD2 starting Friday.

"The loss of a fellow public radio station is a loss to all who appreciate listener-supported, non-commercial radio, the last true outlet for intelligent, provocative and community-inspired broadcasting," said WVXU President and General Manager, Richard Eiswerth. "WNKU has provided an invaluable service to its listeners and to the local music community it serves and it will be missed."

Eiswerth said the launch of the new digital station is "an effort to fill the gap the loss of WNKU leaves behind."

Cincinnati Public Radio, which operates WVCU, WGUC, and WMUB in Oxford, Oh., will also be exploring additional ways to serve the Greater Cincinnati music community, according to a news release. "For now, we wish each employee at WNKU the very best as they navigate the upcoming transition and we thank them for all the years of great music," Eiswerth said.

WNKU is expected to cease broadcasting when the Federal Communication Commission (FCC) approves its sale.

-Staff report