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New OTR Pop-Up Shop Focuses on Sustainable, Ethical Fashion

There is a new pop-up shop in Over-the-Rhine.

The Green Store is described as "a sustainable pop-up shop" featuring "sustainable, ethically-produced fashion and lifestyle products", which also hosts educational events.

The shop is powered by People's Liberty and was created and curated by Joi Sears, a Cincinnati native and New York transplant who lived and worked in Amsterdam for a number of years. The Creative Director of a social enterprise called, Free People International, Sears specializes in creative, innovative projects that push the world forward.

“Between the island of plastic floating in the Pacific Ocean, the hazardous chemicals we’re pumping into the air, or the fact that we’re cutting down trees (only to wipe our butts with them) -  we have to do better! We’re using up this planet’s resources like we have another one to go to, only there is no ‘Planet B’. So, if we want to sustain life on this planet, we have to make smarter choices,” Sears said in a news release.

The project grew out of research that Sears conducted while working with H&M clothing brand in Germany through a fellowship with The DO School. “Through my research I found that although Millennials say they care about the environment, very few of us actually put our money where our mouth is when it comes to sustainable fashion. We’ll go to Whole Foods and buy organic veggies, or even opt for fair trade coffee but we don’t put the same thought into the things we wear. And with fashion being the third most polluting industry in the world (after oil and agriculture) we desperately need to change our shopping habits and fast.”

The Green Store equips visitors with the tips and tools on how to live a more eco-conscious lifestyle. It is much more than a place to come and shop; it is a place to learn, take a yoga class, or participate in an urban gardening workshop. The Green Store is the hottest place to be this summer.

A Green Fashion Week Party is scheduled for Saturday, July 8 from 7:00 p.m. to 11:00 p.m. Find it at 1805 Elm Street in Cincinnati.

-Staff report

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