Braxton to Revive the Bavarian Name with New Lager
Covington's new brewery is celebrating and honoring its old one.
Braxton Brewing Company announced Tuesday that it will release Bavarian Style Select Lager, only in Northern Kentucky, an homage to the former brewery that operated in the city from the middle of the 19th century to the middle of the 20th. Its former headquarters, a castle-like structure at the corner of Martin Luther King, Jr. Blvd. and Simon Kenton Way, will soon be home to the Kenton County government.
The light lager will be tapped at Braxton (27 West 7th Street) on Thursday, September 21.
“We have always looked at the Bavarian Brewing Building as an icon in the City of Covington,” said Jake Rouse, co-founder & CEO of Braxton Brewing Company. “When we saw the opportunity to resurrect the brand, we thought it would be an incredible way to give a tip of the hat to where Covington is headed. ”
Bavarian Brewing Company was originally founded in Covington in 1866. In 1906, the brewery expanded into the iconic building that faces I-75. By 1914, Bavarian Brewing Company was producing 216,000 barrels annually and the largest brewery in the state of Kentucky.
Post-prohibition, between 1947 and 1952, the brewery was operating around the clock to meet demand of its key brands: Bavarian's Old Style, Bavarian Master Brand and Bavarian Bock. At the end of this timeframe, the brewery began to struggle against larger brands with national advertising and lower costs. Eventually, Bavarian Brewery was forced to close in 1966, 100 years after it was founded.
Braxton Brewing Company has partnered with the non-profit Brewery District CURC and the Brewing Heritage Trail to pay homage to the region’s past and celebrate its future. At the tapping event on September 21, guests will be able to take a short shuttle from Braxton to the currently vacant Bavarian Brewery building for an exclusive walking tour of the historic space. Tour space is limited, so the first 30 guests who register and provide a $25 donation to the non-profit Brewing Heritage Trail will be able to attend. Tickets can be purchased here, and include a beer in the taproom after the tour. In addition, the Brewing Heritage Trail will have Bavarian brewing history on display in the taproom.
Bavarian Style Select Lager is a light lager and will initially be available exclusively on draft in Northern Kentucky. The lager checks in at 4 percent ABV and 11 IBUs.
“After deciding to bring this historic brand back to life it was time to do some research,” said Evan Rouse, co-founder & COO of Braxton Brewing Company. “We wanted to create a beer that was both representative of the Bavarian brand and heritage, but also have the ability to put a unique modern twist, on it as well. The Bavarian Style Select Lager is a clean, refreshing light lager that features noble hops that drive enough flavor and bitterness to balance the base beer.”
When Kenton County renovates the old Bavarian building (a groundbreaking is scheduled for next week), the main castle building will stay in tact with some new construction to go up around it.