Red Bike Launches New Low-Income Membership Program
During Minority Health Month and just ahead of Bike Month, Red Bike, Cincinnati and Northern Kentucky's bike-sharing program, announced a new initiative for low-income riders.
Red Bike Go, a discounted, $5-monthly membership program is designed to ensure that everyone has access to the bike-share system.
Red Bike Go provides people with limited income access to the Red Bike network at an affordable price—helping more people go where they want to go—for health and wellness, transportation, and recreation.
Red Bike Go is available to residents in Cincinnati and Northern Kentucky who receive food assistance (SNAP) or energy assistance (HEAP and PIPP) or are clients of partner organizations and agencies. People can sign up online at www.cincyredbike.org/gopass.
For $5 a month, Go Pass holders receive a member card and have unlimited 90-minute bike rides for 30 days. They can pay month to month or set their pass to auto-renew every month at the same price.
Payment can be made with a credit card, debit or bank card, most prepaid cards, or cash. Payment cannot be made with an EBT card. If paying with a card, Go Pass holders can sign up online or in-person at an Red Bike Go outreach event or class.
Cash payments must be made in person, either at an outreach event or at the Red Bike Shop on a weekday by appointment. Cash renewals can be dropped off at Red Bike during weekday business hours and at Red Bike Go events.
To schedule an appointment to pay by cash and get signed up, contact Red Bike Go Manager Elese Daniel at [email protected] or 513.621.2453. The Red Bike Shop is located at 14 W. 15th Street in Over-the-Rhine— one block west of the Vine Street Kroger.
Red Bike is partnering with local organizations to connect their clients to the Go Pass. Initial partners are Ohio Means Jobs, Cincinnati-Hamilton County Community Action Agency, Greater Cincinnati Urban League, and the Brighton Center in Newport, Kentucky.
Red Bike is looking for additional partners.
All interested agencies and organizations should contact the Red Bike Go Manager to discuss the opportunity of connecting their clients with RedBike Go. In addition, Red Bike is working with the Human Services Chamber of Hamilton County to connect the Go Pass to hundreds of clients within their 50 member organizations.
There will be a Red Bike Go outreach event at the Ohio Means Jobs Center on Monday, May 7 from 9 a.m. to 11 a.m. Residents can sign up in-person at the event. The Ohio Means Job Center is located at 1916 Central Parkway, 45214 on the edge of Over the Rhine and the West End.
Additionally, Red Bike is deploying a Street Outreach Team to help spread awareness about Red Bike Go and the benefits of bicycling and bikeshare at events throughout the city. The RedBike Street Outreach Team kicks off their efforts later this month at the 15th Annual Health Expo on April 28 in Washington Park.
In the fall, Red Bike worked with Voice of Your Customer to conduct focus groups and surveys with the African American community residing in the Red Bike network and Greater Cincinnati. The study documented the knowledge, awareness and perceptions of bike-share and also identified barriers to using such a program. The effort determined the most effective ways to promote the use of bike-share.
The report will be shared on Red Bike’s website on Monday and can be requested via email.
Recommendations from the Voice of Your Customer report were used in the crafting of Red Bike Go and more broadly into the Red Bike mission.
Concurrently, Red Bike is releasing a new Monthly membership option at $15 a month, with no eligibility requirements. Monthly members will receive a member card and have unlimited 90-minute bike rides for 30 days. Monthly members have 30 additional minutes of ride time compared to the Day Pass and Annual Pass at unlimited 60-minute rides.
The new Monthly membership and Red Bike Go complement the existing Day and Annual Passes to offer Red Bike’s diverse mix of riders options and pricing that best accommodates individual needs.
The Red Bike network covers two states and four cities—Cincinnati, Covington, Newport, and Bellevue—with 57 stations and 440 bikes. Since launching in 2014, Red Bike has had more than 320,000 rides.
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