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Popular Grilled Cheese Restaurant Launches New App, Loyalty Program

Cincinnati-based fast-casual restaurant chain Tom+Chee announced today that it has launched a loyalty program and mobile application, just in time for National Grilled Cheese Month in April.

“Our new app keeps Tom+Chee closest to your heart and mouth,” said co-founders Corey Ward and Trew Quackenbush. “Fans of Tom+Chee will be able to earn rewards toward free grilled cheese, and what could be better than that? This has been in the works for a while, and we’re excited to get it in front of our customers.”

The free Tom+Chee app, developed in partnership with mobile experience experts at LevelUp, gives customers the opportunity to earn $5 for every $50 spent in store by presenting the app to the Tom+Chee cashier on-site. In honor of National Grilled Cheese Month this April, customers who download and sign up for the app during the month of April will receive $5 in rewards automatically.

Other features include the ability to give and receive gift cards, be the first to know about special offers and promotions, track purchases and complete payment using the app through Apple/Android Wallet. The Tom+Chee app will also include the menu, store locations, store hours and more.

Specializing in tomato soup and grilled cheese, Tom+Chee is known for its fresh ingredients and quirky takes on comfort food classics. From the vegetarian Hippy+Chee to the offbeat Grilled Cheese Donut, Tom+Chee offers 20+ grilled cheese sandwiches, plus fresh salads, three versions of tomato soup, and an endless array of specials. The entire menu is made fresh, with no fryers, freezers or microwaves, and offers a variety of vegetarian, vegan and gluten-free options.

Originally started as a food tent in Cincinnati, Tom+Chee has enjoyed explosive growth since the founders pitched their business on ABC’s “Shark Tank” in May 2013. The Tom+Chee franchise is rapidly growing and currently has 35 stores in operation and 150 stores under contract in 17 states, including Tennessee, Michigan, New York, Missouri and Wisconsin.

- Staff report/Photo provided