Mapping The Acceptance of Same-Sex Marriage

Though Kentucky voters added an amendment to its Constitution in 2004 forbidding same-sex marriage, poll results show an increase in support across the country for gay nuptials. An interesting new set of data breaks down the entire country right down to small neighborhoods and examines whether those places appear to be more accepting of same-sex weddings. Esri explains its formula:

Recently, voters passed California’s Proposition 8 and North Carolina’s Amendment 1, which forbid same-sex marriage. Using the voting results of these two pieces of legislation, Esri analyzed the demographic and consumer data of these voters to identify the geographic views of same-sex marriage. The results were then summarized using Esri’s Tapestry market segmentation system to extrapolate an acceptance index across the country.

Esri did not just analtyze "acceptance", but also "sentiment" by monitoring over a month's worth of Twitter posts from various states following North Carolina's passage of an anti-gay marriage amendment to its Constitution. Based on those findings a great deal of the country supports gay marriage, including Kentucky which is described as "positive" toward gays. On the other hand, states like Mississippi, Louisiana, and Georgia are described as "very positive" toward gays which may be surprising given the history and conservative nature of those places. The Twitter results, however, show that a social media-engaged population is moving toward full acceptance of gay marriage.
As for Covington's breakdown on the map, it's a mixed bag and one that may leave some of us scratching our heads. Licking Riverside, Peaselburg/Monte Casino, and South Covington appear to be the most supportive (again, this is all conjecture based on demographics inspired by voting results in California) and are in the areas with green dots over them which describes that as "high acceptance". Other places like Mainstrasse Village, home to two gay bars, is listed as "low to moderate acceptance". Meanwhile, the only red dot in Covington, indicating "low acceptance" appears at the Latonia's northern edge. 
Those red dots appear more frequently in other parts of Northern Kentucky like Walton, Alexandria, and Ryland Heights. Green dots appear in places like Fort Mitchell, Lakeside Park, Erlanger, Florence, and across the river cities. Check out the maps at the link below and have some fun doing your own analysis.
Click Here: Story Maps at Esri