"Kentucky Kicks Ass" Creator in Covington this Week
An effort to create buzz around the concept of pop-up retail in Downtown Covington is the focus of a free event this week that features Kentucky for Kentucky (or "Kentucky Kicks Ass") creator Griffin Van Meter.
The Pop-Up Symposium (Or, "Small Talk, Big Ideas") is scheduled for Thursday at the Artisan Enterprise Center (27 West 7th Street) from 1-5 p.m. Admission is free.
The schedule includes a dynamic line-up of conversation, lectures, discussion panels, and a roving mini-conference that will take place in several vacant storefronts in the urban core.
Other speakers include:
Lisa Frisch, Portland Business Alliance
Michael Forsythe, Detroit Economic Growth Corporation
Pop-up retail, also known as 'pop-up stores' or 'flash retailing', is a current trend of opening short-term sales spaces. The trend involves "popping-up" one day, then disappearing anywhere from one day to several weeks later. These shops, while small and temporary, can build up interest by consumer exposure and create pedestrian activity in urban cores. Pop-up retail allows a company to create a unique environment that engages their customers, as well as generates a feeling of relevance and interactivity.
The event targets property owners looking to utilize their available space through innovative engagement, budding Entrepreneurs looking for opportunities to try on the retail lifestyle, Makers looking to test out 'bricks and mortar' and anyone who gets excited about utilizing the concept of 'pop-up shops' as a means for downtown revitalization.
SEE FULL EVENT SCHEDULE HERE.