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Frisch's to Switch from Coca-Cola to Pepsi, Fans React Online

If the internet is any indication (and when isn't it?), fans of Frisch's Big Boy aren't too pleased with the restaurant chain's decision to switch from Coca-Cola to Pepsi.

The change is coming on a location by location basis, according to WCPO, which reports:

“It started when we opened our new restaurant in Lexington on December,” explained Karen Maier, vice president of marketing. Since that first switch, Frisch's has been changing over to Pepsi, location by location.

Frisch’s is ending the Coca-Cola era for two reasons, Maier said.

“Pepsi gave us a better deal than Coke,” she explained. And now, she added, the restaurants will be able to serve Mountain Dew and Dr. Pepper.

A trip to the Frisch's Facebook page reveals an onslaught of angered Coke fans. Here's a sampling of the comments:

Nooooooooooooooooooooooooooooooooooooo! Vanilla Coke! Chocolate Coke! Cherry Coke! Yes! Noooooooooooooooooooooooooooooooooooo to Pepsi!
Hate Pepsi, cannot believe you are changing
Please DO NOT switch to Pepsi! We will not be coming back!
If you switch to pepsi my family will not be returning to Frisch's or if we do we will be ordering water
Just read you're switching to Pepsi products. I always get a vanilla Coke with my order. Won't be buying any beverages when I order if you switch. Bad decision.
Terrible move! Coke is the best and a classic combo with the Big Boy. Not surprised, the quality of your food has been cheapening so why not your drinks?
If you are truly switching to Pepsi products you will lose a lot of business! We sometimes come there just for vanilla cokes!!! Vanilla PepsiCo? No thank you!
Thank you for lowering your standards to save a buck switching to Pepsi products. I'll also save a buck and spend my money at your competitors. I know you sell food, but one of your best products was an icy Coca Cola! #disappointed
Just read Frisch's is switching from Coke to Pepsi! Pepsi = no more visits to Frisch's! BIG MISTAKE!!!!
Really Frisch's...pepsi?!!! You all suck!!!!

Frisch's social media managers are responding with this:

Dear (customer), We are very sorry that you do not agree with our decision to serve Pepsi products in all of our restaurants. We truly appreciate your business and hope to serve you again soon. Have a Happy New Year!

But no need for that with this guy, the only one who seems to be excited about it:

Excited to hear that Frisch's will begin serving Pepsi products (Mt. Dew). I'm always disappointed to find that a restaurant I go to only serves Coke products--Mello Yello just doesn't taste as good as Mt Dew.

What do you think? Weigh in at The River City News Facebook, Twitter, or email us!

Photo via Frisch's Facebook

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