Whoa: Braxton Brewery Raises Tens of Thousands in 2 Short Days
Think people are just a little bit excited about Braxton Brewery opening in Covington?
The start-up microbrewery is set to open early next year in the former Covington Arts building at Seventh & Washington Streets following extensive renovation. The project is more than a million dollars in investments. The guys behind Braxton -father Greg Rouse, brothers Jake & Evan Rouse, and brewmaster Richard Dube - wanted to give the general public a chance to "invest", too.
(L-R) Evan Rouse, Jake Rouse, Greg Rouse, and Richard Dube/RCN
So they launched a Kickstarter, the popular go-to crowdfunding site, with a goal of raising $30,000 in a month. That was Tuesday. Less than 36 hours later, Braxton has raised over $27,000 from more than 230 contributors.
"We wanted to do it from the very beginning," CEO Jake Rouse said of the crowdfunding effort, during a tour of the space a couple weeks ago. "We're passionate about making people a part of this. We want you to walk in here and feel like you own a piece of it."
In an email to supporters on Wednesday, Jake wrote, "I can't begin to share with you how at a loss for words we are this morning... Because of you, we broke the single day funding record on Kickstarter (for breweries)."
"Everything we raise is about creating the taproom of the future," he said during the tour that The River City News was invited to be a part of. "What we're going to do in this space I think is going to re-invent craft beer globally."
"It's not an effort to raise more money for us," said Evan Rouse, the man whose home brews inspired the company's formation. "It's a chance to have Joe Schmoe who can't write a big check have a chance to be a part of it. We're trying to build a community. We're trying to make this home."
The taproom, which will also be located at the brewery's future location on Pike Street, will be designed as a multi-functional co-working space, which will include free high-speed wi-fi. We're talking 1 GB fast, which the brewery's founders think will be a first for a U.S. brewery.