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Norse Athletics Announces New Strategic Plan

Northern Kentucky University Director of Athletics Ken Bothof has announced the release of NKU’s athletics strategic plan Uprising.

An uprising is an act or instance of rising up; an ascent. That term encapsulates the direction of Norse Athletics, and, as the research was conducted, became a clear inspiration for the strategic plan.

Focusing on NKU’s continued climb into NCAA Division I and the Horizon League, Northern Kentucky’s mission, vision and values are accompanied in the plan by eight strategic priorities – Integrity, Accountability & Compliance; Academic Achievement; Student-Athlete Well-Being; Competitive Excellence; Facility Enhancement; Campus & Community Engagement; Resource Development & Fiscal Management; and, Brand Awareness.

“Our Uprising strategic plan is structured to share the vision and plan that will lead to a successful athletics department in the Division I landscape,” stated Bothof. “Our six core values – integrity, student-athlete well-being, excellence, inclusiveness, university engagement and community interaction – served as the compass to navigate us through this process and you will see their impact throughout the plan.”

Bothof explained that full-time athletics staff members, head coaches, student-athletes and a wide variety of both University and community constituents had input into the planning process. After the priorities emerged during the planning phase, goals were established for each priority, and a list of objectives and action items were created to ensure those goals are achieved.

The complexity and ever-changing nature of college athletics demands that strategic plans be comprehensive yet fluid. This plan will be used as a guide for Norse Athletics over a five-year span in its rise through Division I.

From NKU Athletics/Image via NKU Athletics

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