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Campbell Co. Unveils New Branding, Plans for Jolly Park

Campbell County unveiled its new branding at its fiscal court meeting on Wednesday.

The county tapped Newport-based The Think Shop for the job. The firm previously assisted the City of Newport with its new branding efforts.

The new logo, first revealed publicly on Wednesday, seeks to represent the diverse terrain of the county, which includes urban areas along the northern riverfront and rural farmland to the south.

The combination of a modern, contemporary san serif typeface with a classic serif typeface in the icon is a reflection of the merger between urban and rural, the county said in a news release.

The connection between the two C’s is enlarged and highlighted to also convey the curves seen in the rolling hills and winding roads that run throughout the county, the county said.

Blue and green colors were chosen to represent lush farmland and a flowing river.

The county is also working on a redesigned, interactive website, its first major overhaul in ten years. It will be released at some point this year.

Meanwhile, the fiscal court listened to an updated report on A.J. Jolly Park.

Donna Grey, chairperson of the Jolly Park Community Development Council, an independent agency that works in support of the park, said that her organization is looking to raise between $180,000 and $200,000 for a new picnic shelter that could be completed by 2020. The organization is currently looking to sell the naming rights to offset that cost.

The shelter could seat up to 100 people while offering a view of the nearby lake.

The organization also planted nineteen new trees in addition to other improvements.

Elsewhere, the county is looking to replace the current bathhouse in the RV/equestrian area. "The new one will be very nice with showers there, and campers in the other camping area can come over there," said Larry Harrod, Campbell County Parks manager. It is expected to open in the spring. The county used a land-water conservation grant to pay for the new bathhouse.

Meanwhile, the new yurt, described as "glamping" or glamorous camping, has proven to be popular. Rentals of the luxury tent have already offset half of its construction costs, Harrod said.

The yurt typically rents for $50 per night, except during high-demand nights.

"For those of us who grew up in Campbell County, there was a time where the park was used and people swam in the lake, but it fell off dramatically," said Judge/Executive Steve Pendery. "We had a large park with massive potential. The A.J. Jolly CDC helped us develop an ambition and a vision to improve things and every year there is something more, and it all seems to work."

"The proof of the (Jolly CDC's) effectiveness can be seen out there in the festivals," said County Commissioner Brian Painter. "All the better bathrooms, all the things that when somebody starts caring about some place, it's contagious. From the bottom of my heart, thank you for doing this."
Commissioner Tom Lampe said that he was very impressed. "I love the trends we're seeing at the park out there," he said.

Written by Michael Monks, editor & publisher
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