Covington-Based BLDG Acquires Cincinnati Firm

BLDG Refuge announced Monday that it has acquired Cincinnati-based We Have Become Vikings (WHBV).

The acquisition brings the number of employees at BLDG's Pike Street office in downtown Covington to more than twenty-five.

BLDG is a creative firm known for its work on various branding campaigns and mural projects. 

WHBV, founded by Jason Snell, specializes in graphic design, print, and motion graphics for clients like Procter & Gamble, Sunny Delight, and others. 

“We are all thrilled to welcome Jason and the Vikings to the team at BLDG,” said Troy Curry, Chief Operating Officer at BLDG Refuge. “We look forward to combining his decades-long expertise in pushing brands to their creative heights with our growing roster of clients and copious creatives. The acquisition of the Vikings also gives us more production capabilities in house, making it easier for us to offer environmental experiences, build lifestyle brands, and bolster our motion design capacity for clients.”

BLDG’s cash acquisition of We Have Become Vikings comes on the heels of the company’s recent international recognition as a finalist in the Fast Company’s 2019 World Changing Ideas Awards for its work with The American Heart Association’s Tobacco 21 initiative, which seeks to raise the age of sale for tobacco products to 21 in Greater Cincinnati. The firm has also recently purchased its home on 30 W. Pike St. in Covington, the space it has occupied since being founded in 2012.

Snell joins the BLDG Refuge team as its newest creative director. His responsibilities will include leading the various design teams who work on a diverse mix of client projects and expanding the company’s capabilities with a renewed vision for BLDG’s ‘culture meets consumer’ mindset into adjacent creative brand development projects which will include motion graphics, branded environments and videography. 

The official headquarters of We Have Become Vikings located at 1355 Walnut Street in Cincinnati’s Over-the-Rhine neighborhood will close at the end of its lease in August with the staff moving to the BLDG headquarters on a full-time basis. 

-Staff report