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St. Elizabeth Launches Video Series Targeting Youth Vaping/E-Cigarette Use

A new anti-vaping/e-cigarette campaign was launched this week by St. Elizabeth Healthcare.

Sadie the Science Lady stars in this 13-video series on YouTube with a focus on educating students ages 8 to 14 about vaping and e-cigarettes.\

Errika Franklin, a local high school student, portrays Sadie, alongside a sidekick named Sam.

“Vaping is now a top concern for parents, school administrators and community members,” said Jeanie Foley, the St. Elizabeth Heart & Vascular Institute Prevention and Wellness Manager. “Our goal is for Sadie to connect the dots with these fun science-based activities while exposing all the dangers of vaping.”

Local schools and drug-free programs will directly benefit from this series as they receive the videos and accompanying education to ensure their educators, students and parents of students are well-informed. The series will also be rolled out via St. Elizabeth Healthcare social media channels over the next year, and will include:

“As schools actively search for ways to address the youth vaping epidemic, ‘Sadie the Science Lady’ comes at the perfect time,” said Dr. Kristen Haddad, Coordinator for Northern Kentucky Cooperative for Educational Services (NKCES). “The videos are an innovative, peer-led strategy for informing young people about the dangers of e-cigarette use that fit easily into the school structure. Educators in Northern Kentucky already have plans for integrating the videos during intercom announcements, in lunch periods, coalition meetings, and in SEL and STEM classes.”

According to the CDC, approximately 19.6% of high school students and 4.7% of middle school students use e-cigarettes. Studies also suggest that a majority of young users have never used tobacco products before and indicate that vaping and e-cigarettes are a gateway to tobacco use later in life. Through engaging education, St. Elizabeth hopes to ensure children never begin unhealthy habits, including vaping and e-cigarette use.

The Sadie video series was supported by the St. Elizabeth Foundation Vision 2020 campaign.

Educators interested in utilizing the video series should contact Jeanie Foley at jeanie.foley@stelizabeth.com or (859) 212-5436. For more information on this initiative or to view all the videos, visit stelizabeth.com/stopvape.

-Staff report