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Bellevue Pair Launch New Urban Development Firm

Two Bellevue men created a new urban growth firm that aims to build on the philosophies and concepts developed in their Neighborhood Playbook.
Joe Nickol and Kevin Wright created the work through a People's Liberty grant of $10,000 and on Monday announced the launch of YARD & Company.
With the new firm, Nickol and Wright hope to leverage twenty-five years of experience combining urban design and development strategy with what they call hyper-local get-it-done creativity.
“Creating YARD & Company was the natural next step for us. We were getting requests from communities across the country who were excited about the Neighborhood Playbook and working with us to take ownership over what change looks like in their communities,” Nickol and Wright said jointly in a news release. “Now, with YARD, we can devote our time to scaling the impact of that process nationally and beyond.”
YARD’s clients range from small volunteer-based grassroots efforts to multi-national developers and corporations.
Projects range in size from targeted popup efforts to billion-dollar redevelopments of entire city districts. They are launching with clients in Memphis, Erie, Pa., and Cincinnati.
“When Kevin and Joe first pitched us on the idea of the Neighborhood Playbook it was clear that they weren't interested in the status quo, but instead were drawn to a new approach to neighborhood planning and development. We're happy that our investment in them has paved the way for them to help more communities across the country and to continue to disrupt the urban planning, development and design industry.",” said Eric Avner, CEO of People’s Liberty.
YARD focuses on three core service areas: urban design and development strategy, economic and real estate development, and demand discovery. Within each of those core areas, there are six mix-and-matchable building blocks that are customizable to each communities’ needs and priorities.
The firm launched a website at